Does more advertising guarantee a higher sale price?

No. Advertising can increase enquiry, but price alignment and buyer competition set the final price. Strategy beats exposure alone.

Should I choose auction or private treaty in Hervey Bay?

It depends on stock levels, buyer depth and property type. Auction can compress timelines and create urgency; private treaty can suit niche or price-sensitive segments.

What’s the #1 mistake sellers make?

Launching above buyer expectations. Overpricing harms momentum, reduces competition and usually leads to discounting later.

Auctioneer calling bids as buyers watch—lesson on pricing and buyer psychology in Hervey Bay real estate

Point Vernon Pialba Marketing & Social Media

The Block: Sell Your House in Hervey Bay & Fraser Coast

Jasmine Corrick | November 6, 2025

Did you catch The Block finale? It was a masterclass in what not to do when selling. For all the glitz, it proved one thing: real estate isn’t about exposure alone—it’s about pricing strategy, buyer psychology, and campaign energy. When the fundamentals aren’t right, even nationally televised homes can struggle.

Two homes passed in.
Three scraped just above reserve.
Only one made a strong profit.

Beyond the numbers, perception hurt most: awkward auctions, reactive agents, and low momentum. That’s exactly what today’s buyers pick up on—online and in person.

For all its glitz, hype and multi-million-dollar marketing machine, the finale was a sharp reminder that real estate isn’t about exposure alone. It’s about strategy, pricing and buyer psychology.

Because when the fundamentals aren’t right, even the most televised homes in the country can struggle.

Two homes passed in.
Three scraped just above reserve.
Only one made a strong profit - about $500,000.
The rest barely cleared $100,000.

That’s a tough day at the office for properties broadcast to more than two million viewers.

But beyond the numbers, it was the perception that stung.
Social media lit up with comments about unrealistic pricing, awkward auctions , and agents who looked reactive rather than in control.
Yes, much of it would’ve been edited for drama, but it still showed what happens when presentation, energy and buyer engagement aren’t appropriately managed.

So what lessons can every seller take from The Block?
Let’s unpack it.

1. Exposure Means Nothing If It’s Overpriced

Even with prime-time coverage and influencer buzz, several homes failed to spark competition. Price beats promotion every time. The market—not the ad spend—sets value.

Local note (Hervey Bay & Fraser Coast): Stock and buyer depth vary by suburb—Point Vernon, Urraween, Dundowran, Toogoom, Burrum Heads, Craignish, Maryborough. Launching a touch high can stall enquiry; aligning early wins inspections and offers.

Takeaway: If you want to sell your house in Hervey Bay for a premium, anchor to today’s buyer feedback in week 1, not last quarter’s headlines.

2. Perception Is Reality

Messy, hesitant auctions read as “overcooked.” Buyers remember the feeling, not the brochure. Confidence comes from a clean rhythm: consistent updates, clear next steps, measured negotiation.

Takeaway: Shape perception with clarity and calm. In both auction and private treaty, consistency builds trust—and trust drives higher offers.

3. Energy Creates Competition and Competition Creates Price

On screen we saw agents reacting, not leading. Flat energy kills momentum. Even with a handful of buyers, a confident, time-boxed process creates urgency.

Takeaway: Use timed callbacks, set offer windows, and present buyer interest credibly. Momentum is your pricing lever.

4. Lead... Don’t Wait

Great agents steer the campaign with data: adjust price brackets, switch auction strategy or private treaty when signals demand it, and execute a follow-up plan that turns interest into competition.

Takeaway: Be proactive, not hopeful. Your agent should be a strategist, not a spectator.

What Sellers Can Do Now (Hervey Bay & Fraser Coast)

Set a pricing strategy tied to real buyer feedback within the first 7–10 days.
Pick the right method: auction for depth/urgency; private treaty for niche or price-sensitive segments.
Stage for eyes & gut: photos, video, and inspections must align.
Maintain campaign energy: tight follow-ups, scheduled callbacks, clear next steps.
Negotiate with intent: pre-set walk-away rules and escalation paths.

Final Thought

The Block is entertainment; the lessons are real. Massive exposure can’t fix a misaligned price. Perception shapes performance. Energy fuels engagement. Professionalism wins.